Vogue Fashion Night Out was started in 2009 as a means to encourage consumers to shop and support the fashion industry during the economic downturn. Co-sponsored by Vogue and Council of Fashion Designers of America, Fashion Night Out (FNO) has become a celebration of fashion and style. The event takes place on various nights within September all over the world in cities like New York, Paris, Berlin and London. In it’s sixth year, London FNO includes many iconic fashion boutiques, department stores, flagships and high-street chains that make London such a brilliant fashion capital.
Last night, I had the considerable pleasure of partaking in Fashion Night Out. If you have never been to a Fashion Night Out, like myself, you have got a lot to look forward too. This year, there were over 70 participating stores that offered free champagne and special deals to visitors. Each store had a specific competition event that encouraged people to make purchases and discover new designers. Fashion Night Out coordinators placed Vogue editors, models and fashion bloggers in certain stores throughout the night. The Vogue editors hosted fashion talks about the industry and where trends are headed in the next season. I went to see Katie Phalen at Topshop; after her talk, she chose her favorite Topshop looks. Needless to say, those selections sold out within minutes. Models were on hand to showcase new collections while chatting with us common folk.
I began my night by taking the tube to Bond Street, and wondering down Oxford Street. The first stop of the evening was to Zara. The Spanish based retailer greeted its guest with male models wearing Zara clothing, serving drinks and disbursing maps for Fashion Night Out. I was soon informed that the store- as along with others- had Fashion Night Out one day sales for attendees. Trust me, you have not lived until you have shopped while being served Prosecco by models. As the night progresses, queues start to get a bit lengthy, so my suggestion is to go early and skip the long wait time. The event went from 6 pm to 11 pm, and as I made my way to Regent Street, my shoulder and arms got tired from all of the goodies I received from each store. Some of the gifts raffled ranged from free samples of Marc Jacobs cologne, a gift card at Aldo, to skin supplies from Clinique.
Loving Apartments offers some wonderful apartments located near this event located in Covent Garden, West End and around Oxford Street. I would have loved to stopped by my apartment on Oxford street rather than suffering on the tube. If there isn’t a Fashion Night Out close to where you live, plan your trip to London and stay with Loving Apartments.